About
The Small Print is an independent London-based music and entertainment PR agency, built on a passion for storytelling and creating standout moments in the media. We specialise in bespoke campaigns across print, online, podcasts, and digital coverage, alongside expert-led crisis management and media training.
Founded by Anthony Giannaccini, a publicist with over 13 years of leading industry experience, The Small Print brings a deep level of care and a proven track record. Anthony previously held senior roles at Wilful Publicity, DawBell, and spent six years at MBC PR, working under press powerhouses Barbara Charone and Moira Bellas.
During his career, Anthony has led chart-topping, award-winning campaigns for artists such as Hozier, Lewis Capaldi, and The Snuts, and worked on major PR campaigns for Foo Fighters, St. Vincent, Metallica, Interpol, Jason Isbell, Luke Combs, Peaches, and many more. He played a key role in breaking Sea Girls and The Snuts into the UK Top 10, helped drive the recent resurgences of Natasha Bedingfield and The Hives, and guided Mo Gilligan through a global tour and two years of hosting the BRIT Awards. His work on Lewis Capaldi’s Broken By Desire To Be Heavenly Sent earned him PR Campaign of the Year at the 2024 Music Week Awards.
At The Small Print, we’re passionate advocates for our talent. We pride ourselves on thoughtful, detail-driven work, securing everything from track placements to cover stories and major podcast interviews. We work with care, integrity, and a deep respect for both the media and the creative teams we collaborate with.
Services
Print
Securing high-impact coverage across leading newspapers, magazines, and editorial titles, placing talent at the centre of culturally relevant stories and features.Online
Driving consistent online coverage across key publications and platforms, building visibility through interviews, features, and impactful news placements.Podcasts
Identifying and securing meaningful podcast opportunities, connecting talent with engaged audiences through unfiltered, long-form conversations.Digital Media
Shaping narratives across digital-first channels, from filmed interviews to platform partnerships, ensuring talent remains visible and culturally relevant.Media Training
Preparing talent for press, interviews, and public appearances, building confidence and clarity to communicate effectively across all media environments.Crisis Comms
Handling high-pressure situations with a calm, considered approach, supporting talent through moments that require quick thinking and clear communication. We help shape responses, manage media interest, and keep control of the story.